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Social Impact · Brand & Growth

The spend is mandated.
The impact is not.

Syntropy Earth designs and runs social impact programmes for organisations already carrying an obligation: a Section 135 budget, a commitment handed down from head office, a workforce exposed to heat, an assurance deadline closing in.

Design first, implementation behind it, ending in an impact number that holds up in front of a board.

Section 135 CSR Head-office mandates Workforce duty of care BRSR Core

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Find out where climate is already breaking your access.

CAVS scores your exposure across physical reach, supply chain integrity, workforce availability and demand continuity, benchmarked against the FY2024-25 BRSR disclosures of 59 listed Indian companies. You get a real read, not a teaser.

Start here if you are not sure whether any of this applies to you.

The Practices

Two practices. One standard of work.

Social Impact turns a committed budget into a programme that reports cleanly and survives scrutiny. Brand and Growth builds the commercial plan behind a launch, a portfolio or a market entry. Organisations engage one and frequently find the second answers a problem they had filed somewhere else. Both are scoped as defined pieces of work, with a fixed figure and a named deliverable agreed before anything begins.

Practice One

Social Impact

CSR and health equity programme design, then delivery. The work starts by reading what you already run, because most organisations are further along than their reporting suggests, and builds the programme that turns committed spend into a defensible outcome. Design is a defined piece of work with its own fee. Implementation follows on a retainer, or your team runs it and the handover is built for that.

You might be starting here

The spend is committed and the board wants to know what it bought. Section 135 money moving against activity counts that will not survive a serious question.
Head office set the target. You have to make it real here. A group commitment with a reporting date, written somewhere that has never seen your operating reality.
Your people are working through heat nobody has measured. Absence, attrition and incident cost carrying a signal that sits outside conventional safety systems.
The assurance window is opening. BRSR Core reasonable assurance, where activity counts are not outcomes and an assurer will say so.
Inside the social impact practice

Practice Two

Brand & Growth

Marketing and management consultancy, built on nine years of commercial work across global markets. Brand launches and full brand plans, launch packs running from ideation through to sales-force effectiveness, operational improvement, cost and financial models, capability building inside global capability centres, and agency selection and orchestration when work sits across several partners.

You might be starting here

You are launching and the plan has to hold. Positioning, portfolio and the launch pack that carries a team from ideation to the field.
The agencies are not pulling in one direction. Selection, briefing and orchestration, run by someone who has sat on your side of the table.
The mission is right and the commercial engine is not. For organisations and NGOs that need the strategy built and the operation made to work.
Inside the brand and growth practice

How We Design

A programme is built, not commissioned.

This is the part most decks skip. The sequence below is what happens between a budget being approved and an outcome being reportable, and every step produces something you keep.

01

Mapping

Ethnographic work with the community the programme is meant to serve, plus a read of what you already run.

02

System design

The forces sitting behind the beneficiary, and where an intervention changes the system rather than the symptom.

03

Programme creation

Theory of change, partner architecture, fund flow, and the measurement that has to exist before anything runs.

04

Pilot

A bounded first run with the instrumentation already in place, so what you learn is evidence rather than anecdote.

05

Scaling

Extension to further sites or cohorts, with community ownership designed in rather than hoped for.

06

Impact documentation

The outcome written up against BRSR, GRI and the relevant SDGs, in a form an assurer accepts.

Ethnographic research with the beneficiary community

Systems thinking behind the beneficiary

Theory of change

Partner architecture and how partners come in

How your funds are used in implementation

Impact measurement and reporting

The diagnostic underneath the design

CAST, the Climate Access Stress Test, scores four access dimensions across a full climate year and ranks what breaks first, so allocation follows evidence rather than instinct. It runs inside a design engagement or on its own. Try the free version

Worked example

A full programme walkthrough sits here, from the first mapping visit through to the documented outcome. Being written now, and it goes up once a live engagement can be shown without breaching client confidentiality.

Who We Work With

The work spans industries, because the obligations do.

CSR and sustainability heads

Across steel, cement, mining, chemicals, FMCG, manufacturing, construction and agriculture, holding a mandated budget that has to be spent, reported and defended.

Pharma, healthcare and diagnostics

Patient support programmes, access to care models, public-private delivery and therapy-focused design, usually with a disclosure clock or a headquarters mandate running alongside.

HR, safety and operations leaders

Responsible for large outdoor, field or shop-floor workforces where heat exposure has become a duty-of-care question rather than a weather one.

Commercial and marketing leaders

Running a launch, a portfolio decision or an agency roster, and needing someone who has done the job rather than only advised on it.

NGOs, foundations and research organisations

Needing programme design and measurable outcomes to hold funding, or a commercial engine built around work that already matters.

Development finance and UN bodies

Funding adaptation and health resilience, and engaging specialists through advisory roles, empanelment and programme design.

Most arrive with a problem they have not yet named. Naming it properly is where the work begins.

Why the programmes are built this way.

Every programme here runs through the same physical reality: heat that pulls people out of work and out of care, water that cuts the routes medicine travels, air that raises the baseline load on every health system and every employer. Read that first and a programme allocates correctly. Skip it and you get a plan that looked sound in March and stopped working in May.

Climate change is a healthcare story. That is the argument this firm is built on, and it deserves more room than a line on a homepage.

Read the thesis

Thinking

Where climate, health and access actually meet: the evidence, the operational reality, and what organisations can do about it.

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Contact

A budget that needs a programme. A commitment with a date on it. A launch that has to land. Let's talk.

The first conversation is simple: what you are facing, and whether this is the right place to solve it. If it is not, you will be told so, and pointed somewhere better.